Attention: The Summer School for 2022 is cancelled.
The summer school The Blue Ocean Strategy in the Context of Digital Disruption will take place from July 26 to August 1, 2022 (Tuesday to Friday + Monday). It is provided by lecturers and professionals from the Faculty of Business Administration (FBA), the only business school in the Czech Republic with prestigious EQUIS accreditation and AMBA accreditation at the same time. The faculty is part of the Prague University of Economics and Business, the biggest university of economics in the country.
The aim of this summer school is to help its participants gather deep insight on competing in an existing market (red ocean), its growth options, and traps. For most of the firms, however, it is challenging to find ways to grow in the red ocean, and most of the firms focus on competitors’ actions as their reference point which does not necessarily help them. However, few firms choose to create a blue ocean (uncontested market space) and avoid any competition. Understanding digitalization could further reconfigure and enhance the business models.
The summer school will take place in hybrid form (at VSE campus/online).
Register soon, limited capacity available.