The Blue Ocean Strategy in the Context of Digital Disruption summer school aims at understanding customers and suggesting innovation of the business model targeting current and new potential customers using Blue Ocean Strategy methodology and tools in the context of already available or future prospective disruptive technologies.
By taking part in this course you will be able to
Explain how digitalization affects and may affect current business models.
INTERNAL MINDSET OF THE COMPANY
Recognize the importance of innovating the internal mindset of the company.
DESIGN BUSINESS MODEL
Design a business model and strategy for a specific company.
Understand that the new technologies are not here to enhance our current business models and mindsets, but they are here to help us to reconfigure both of them first; only then can we make the most of the new technology.