Programme details

The Blue Ocean Strategy in the Context of Digital Disruption summer school aims at understanding customers and suggesting innovation of the business model targeting current and new potential customers using Blue Ocean Strategy methodology and tools in the context of already available or future prospective disruptive technologies.


By taking part in this course you will be able to apply:

  1. DIGITALIZATION
    Explain how digitalization affects and may affect current business models.

  2. INTERNAL MINDSET OF THE COMPANY
    Recognize the importance of innovating the internal mindset of the company.

  3. DESIGN BUSINESS MODEL
    Design a business model and strategy for a specific company.

  4. NEW TECHNOLOGIES
    Understand that the new technologies are not here to enhance our current business models and mindsets, but they are here to help us to reconfigure both of them first; only then can we make the most of the new technology.

  5. COLLABORATE
    Learn and develop highly valued skills in the ever-changing environment breaking down the barriers and boundaries between online and offline, time-zones, nationalities and lines of business focus.


“Our vision is to facilitate your understanding of the key strategic questions/issues linked with the growth strategies.
Participants will develop innovative business models as a part of the learning experience and gain tools that they will use in the rest of their business life irrespective of their career path.”

 
  • Understanding world megatrends and how they could be used in the business
  • Growth options in the context of red ocean environment
  • Growth options in the context of digital disruption
  • Blue Ocean growth options and business model innovation

The educational programme is enriched by eventful social programme including business partner excursions, team competitions and sightseeing.

Summer School Structure